Image from here.
I have chosen to study culture and entertainment blogs for this project. By limiting the type of blog, I am also limiting the type of commenters, making the project more focused and providing some type of control in my research. There are so many blogs in existence, and I can honestly say I know nothing about sports so it would be difficult for me to understand what is happening in a sports blog.
Because Reddit, which is not a blog but an aggregate of crowd-sourced content that can be commented on, figures so prominently in my research, I wrote about it here. The commenting community also serves as contrast to those in the much funnier and more supportive AV Club and Jezebel communities.
AV Club: Part of humor site The Onion,The AV Club features thoughtful, excellent pop culture criticism. TV Club is a part of the larger AV umbrella, and where I spend most of my commenting time. TV Club’s post range from regular graded episode reviews (past and present shows), roundtable discussions, news updates and interviews.
Gawker Media: An empire of blogs run by Nick Denton that includes feminist Jezebel, scifi i09, sports-related Deadspin, and tech blog Gizmodo. The flagship blog is Gawker, which started as a NYC-centric media gossip blog and has grown to be so much more. Gawker Media blogs are insanely popular and are the object of many blog entrepeneur’s copycat blog empires (Salon, The Awl, etc). In Scott Rosenberg’s Say Everything, he explains how the blog grew from netting $2K a month to being a money-making behemoth, thanks to Denton.
Pitchfork: The most popular, most influential music site on the Internet. Though mostly male, the writers are talented and produce some fantastic features every week. Unfortunately, the reviews and news get the most views and attention. Skews primarily towards younger males, in readership, as well as in coverage and the writers.
Reddit: (a portmanteau of the phrase “read it”; the editors are called “redditors”) posts exclusively crowd-sourced content, like Wikipedia. Users submit content (from their own sites or other things they find online or content that does not link out) and it is posted in a bulletin board-style system. Each posting is voted up or down by the community of users.